Elevando o Jogo
Transformando Experiência em Sucesso Esportivo
Redefinindo Padrões, Forjando Legados: A Experiência Única da
H3 Sports & Capital no Mundo do Esporte.



About H3
The trajectory of H3 Sports & Capital began over three decades ago, when its founder, Hélio Viana de Freitas, and his partner Edson Arantes do Nascimento, created one of the first sports marketing companies in Brazil. Together, they played important roles in the major transformations experienced by global football. From the pioneering creation of SADs in Spain in 1990 to the foundation of the Premier League in England, in response to the Taylor Report guidelines. Their active participation expanded to the United States with the 1994 World Cup and the creation of Major League Soccer (MLS), leaving an indelible mark on the history of the sport. In Brazil, their influence was significant in the creation of the Ministry of Sports, the conception of the Pelé Law, and the Football Pact in 2000, restructuring the national scene with 20 clubs per series and the implementation of the round-robin points system, as well as the end of the pass law.
Today, H3 Sports & Capital continues to be at the forefront, promoting change, creating paradigms, and generating wealth in the football industry.
Our relentless dedication to innovation and excellence is reflected in every endeavor, consolidating our position as agents of transformation in the global sports landscape. Come make history with us.
Join H3 Sports & Capital.
Our Mission and Vision
Visionary Mission, Extraordinary Future: Shaping Careers, Driving Legacies at H3 Sports & Capital.
Our Mission
Our Mission
Our Vision
Our Vision
Values
Our commitment to excellence is backed by fundamental values.
At H3 Sports & Capital, these values are not just principles; they are the essence that drives our mission and guides our vision, sustaining the commitment to achieve excellence in the global sports landscape.
We operate with high standards of competence and integrity, ensuring a professional approach in all interactions.
We demonstrate unwavering dedication to the interests of our clients and partners, ensuring superior and lasting results.
We constantly seek to improve our skills, knowledge, and practices, promoting a culture of continuous learning and excellence.
We maintain open and honest communication in all aspects of our operations, building trust and strong relationships.
We base all our actions on solid ethical principles, ensuring that every decision and initiative is aligned with the highest moral standards.
We are global and we are growing
Expanding boundaries, forging legacies: Our global presence reflects our constant growth.

Brazil

United States

Mexico

Germany

England

Italy

Spain

Portugal

Saudi Arabia

United Arab Emirates

Japan

China
SAFs
Países
Atletas
Forging Legacies Around the World
30
Países presentes
1.7B
Investimentos
Clubes / SAFs
Services for clubs, including SAFs, marketing strategies, rights negotiations, and asset management.
Athletes
Contract negotiation, transfers, financial consulting, legal advice, and image management with over 20 years of experience
Inside and outside the fields.
Arenas
Design, implementation, and management of sports arenas, with solid partnerships and expertise in significant investments.
Consultancy
Specialized consultancy in national and international sports legislation to guide your sports journey with safety and success.
Reach the Pinnacle of Sporting Success with H3 Sports & Capital!
Enhance your career or club: discover how our unparalleled expertise and winning strategies can turn your dreams into reality.